If you are a visual merchandiser who works hard to create stunning visual displays, then this is the right place for you. Here you will see how we create amazing store window photography.
We know how important it is to create shop window displays. This is the one and only way of ensuring that the passerby looks, stops and enters the shop. If the window display is unattractive or uninspiring, you are not likely to get people to stop and step into the shop.
Photography of store window displays can be a great way to capture the beauty and intricate details of the scene. From large department stores to quaint boutiques, there are so many things to see in these picturesque vignettes.
If you have spent a considerable amount of time and effort on making your shop display pop, it would most likely look great on your website and social media pages too. (1)
This article will provide tips on how to take high-quality photos of store window displays – from composing the scene to capturing the perfect shot. Get ready for some creative inspiration!
Camera Equipment for Window Display Photography
A DSLR camera or mirrorless system will give you the control and flexibility you need to capture great photos of store window displays.
For wide-angle shots, consider a prime lens with a maximum aperture of f/2.8 or wider. This type of lens will let in more light and help create photos that look more natural with deeper colours and greater contrast.
For close-up shots, try using a macro lens with a minimum focus distance of at least 8 inches. This will allow you to capture detailed shots without having to go too close to the window display itself.
Weather Conditions for Window Photography
Overcast days tend to offer the best conditions for shooting window displays due to the reduced glare compared to a bright, sunny day. If the day is looking to be clear, you can try the early morning or late afternoon hours when the light is softer.
Night-time photography can result in great images for nicely lit and beautifully composed displays. The sharp contrast between the window and the building can be a challenge, but once you get your settings right, you can shoot exceptional images.
Composing the Window Display Scene
When it comes to composing your scene, there are a few things to keep in mind. First, consider the Rule of Thirds – this rule suggests that the subject of your photo should be positioned on or close to one of the third lines in order to create an interesting composition. Strive for balance within the scene. Look for ways to balance light and dark elements as well as vertical and horizontal elements to create a pleasing image.
Pay attention to your position when taking photos of store window displays. You’ll want to make sure you have good lighting and also take into account any shadows or glare that may appear when a bright light source is present.
Utilise perspective when you’re framing your shot – look for ways to incorporate diagonals and curves in order to create depth in your photo. This can help create stunning images with unique perspectives!
Camera Settings for Window Display Photography
When it comes to shooting store window displays, your choice of camera settings can be the difference between a dull and an expensive shot.
For ultimate control over shutter speed, ISO and aperture, use static settings. This way, you’ll be able to adjust them manually if needed during the photoshoot. When setting these parameters, make sure to keep an eye out for distinct tones or colours that you’d like to emphasise in your photo – this will help determine the best aperture setting for your scene. Experiment with different shutter speeds and ISO values until you find one that works well with your composition.
Capturing the Perfect Shot
Take multiple shots with different angles and distances – this will give you more options when it comes time to edit. Pay attention to details in the background – this includes any signs or objects that could be distracting or detract from your overall composition.
You will often only have to work with limited space due to the store location, for example, if you have to shoot on a narrow street. Experimenting with editing techniques is a great way to get creative and still make your photos stand out. From basic cropping and colour correction to more advanced techniques, such as selective sharpening or masking adjustments, the possibilities are endless! Find your own distinct style and create truly unique images.
Don’t Ignore the Closeup
Shooting store window displays isn’t just about wide shots. Pay attention to the small details as well. To do this, you’ll need a macro lens that is capable of capturing very close-up shots with high magnification. With this type of lens, you can take extreme close-ups of smaller details, like intricate jewellery or tiny accessories that may have gone unnoticed in normal shots.
In addition to adjusting your focal length and distance from the product, use selective focus techniques when taking macro shots, as this will help make certain details stand out in the image. Experimenting with different lighting setups, such as diffusers and reflectors, will also help bring out textures and create interesting shadows. With a bit of practice, you’ll soon be able to capture impressive macro photos of your store window displays that stand out on any online platform.
Controlling Reflections
Kalory Photo & Video have developed special techniques to ensure that the image is about the products and visual merchandising and not the reflection you see from across the street.
This is very important in window display photography. If, after all your hard work, you only see the reflection of the photographer or the car parked outside the store, then it means the results will not be usable for reporting to head office or for your portfolio.
This is why our specialist technique ensures that the images are crisp, sharp and without reflection.
If you need help with window display photography for your store, don’t hesitate to get in touch. At Kalory, we have an extensive portfolio of clients who have seen great results from our photography services. Contact us today to find out how we can help you capture your store window displays in the best possible way!