Creating PR and Marketing Assets for the Amazing Naked Wolfe Flagship Store
Naked Wolfe, a famous brand, recently opened their incredible flagship store on New Bond Street in Central London. This street is known for luxury brands, and Naked Wolfe made a big entrance. The flagship store is spread across three buildings and has seven thousand...
What Makes Luxury Window Displays So Effective? Lessons from London’s Best Visual Merchandising
In luxury retail, a window display is rarely just decoration. Before a customer walks through the door, the storefront has already started selling the brand story. Whether it’s Prada, Louis Vuitton, Hermès, Fendi, or Diptyque, the world’s leading luxury brands invest...
September 2023 Selfridges’ visual merchandising in video
We were commisionned to shoot the new window displays at Selfridges for their social media reels. Their VM team is always very creative, so it was another fantastic project to shoot! And everyone knows we love great brand displays!
36 inspiring pictures of expert VM and boutique windows
Shooting inspiring window displays We love capturing retail spaces and we shoot very regularly for brands across the UK. London is our local playground and the creativity of the VM teams in the city is limitless. This makes our job even more interesting. We shot the...
Retail architectural photography is a delicate play of composition, lighting & final retouching.
Retail architectural photography is a delicate play of composition, lighting & final retouching. With over 15 years of experience, we know how to expertly frame a storefront, and to draw the eye in using leading lines and symmetry to create a sense of balance and...
28 Luxury Window Display Ideas from London’s High-End Fashion & Retail Boutiques
To be noted: The images on this post are shot with our reportage style technique and not with our high-end quality option controlling reflections and with full retouching. To view some of our high-end work, visit our interior photography gallery.Luxury retail window...
Shooting still life images for the beauty industry
We love shooting for the Beauty industry. This means playing with textures, shapes and colours! From makeup to luxury fragrances or skincare, the styles and requirements can change a lot. The primary goal is to understand the brand, its positioning, and its needs. ...
73 Luxury Window Display Ideas from London’s Best Fashion & Retail Brands
London is home to some of the world's most creative visual merchandising. From Bond Street and Mayfair to Knightsbridge and Regent Street, luxury retailers continuously reinvent their storefronts to attract attention, communicate brand identity, and create memorable...
Behind the Scenes: Photographing Maison Assouline’s Luxury Bookstore on Piccadilly
Luxury retail photography is about much more than documenting a beautiful space. The challenge is capturing atmosphere, brand identity, architecture, and customer experience in a way that works across editorial, marketing, and global press channels. When Maison...
Jewellery Packshot Photography: What Level of Retouching is Right for My Pieces?
Packshots are the pivoting images for an e-commerce platform. Being the last images seen by the customer before check out, they are the make or break point in the purchase decision.In a literal sense, a packshot is a photograph of a product on a crisp white...
Casa Loewe, a collaboration between Loewe and studio Ghibli
It was an absolute pleasure to be commissioned to photograph the collaboration between Loewe and studio Ghibli. The interior designers had created an incredible space that alluded to the partnership between both brands beautifully and tastefully. The store offered a...
33 images of creative Christmas Visual Merchandising in London
Christmas is a time of celebration, but also an opportunity for retailers to expand on their creativity and bring high street enthusiasts something extra to look for. Shoppers are returning to the streets this Christmas and visual customer experience is at the centre...
Watch photography: different types to meet different business needs.
At Kalory Photo & Video we live and breathe great quality watch photography! One of the founding members of Kalory Photo & Video was a brand manager for a luxury Swiss watch brand before starting Kalory Photo & Video. This in-house industry experience...
Shooting images of the new Canada Goose window animations
Shooting exterior windows and store facades is always a bit tricky, as the glass panels always end up reflecting what is on the street or across the shop. We use a specific technique in order to control those reflections, so that the focus is on the visual...
Shooting a new flagship on Carnaby street
We recently shot an interior photography project for Columbia Sportswear on Carnaby street in London. As usual, to get clean shots, empty of people and traffic, we photographed the boutique facade early in the morning. We have developed a technique to control what...
Behind the Scenes: Photographing Cartier’s New Bond Street Boutique in London
Photographing luxury retail interiors requires far more than simply documenting a beautiful space—especially when the client is Cartier and the images are needed for a major editorial launch within hours. When Cartier reopened its New Bond Street flagship boutique in...
5 tips that will help you get more “bang for your bucks” when getting your packshots photographed
Your new collection is ready. Now you need to have it photographed to add it to your online store. You have booked a shoot in a product specialist photo studio, but what else can you do to maximise this shoot? Here are 5 tips that will help you get more...
Ecommerce photography tips and options
E-commerce photography is one of the areas of photography in which you can have the most extreme levels of quality options. It is also one of the most important as the purchasing decision of the potential buyer is finalised with these pictures. You can try...
36 inspiring visual merchandising photos of the Selfridges windows
“Eye See - See the world differently” is the September 2018 Visual merchandising campaign at Selfridges, London. The latest windows of the world famous store are a visual feast. Ideas are expressed through clever visual merchandising resulting in displays...
London architectural photographer
Our architectural photography specialty As London architectural photographers, we had the opportunity to shoot a wide range of properties. Our specialty is retail (stores, shops, boutiques, department stores, shopping centres, pop up shops, etc.), but we...
Product photographers in London: Try our free test shoot
The product photographers at Kalory Photo & Video offers free test shoots for most products to help you make an educated decision with regards to the kind of photography your brand really needs! With over a decade and a half of experience of our...
32 pictures of visual merchandising and window displays inspired by the 2018 RHS Chelsea Flower Show
Today is the first day of the RHS Chelsea Flower Show 2018 and if you have not been able to nab a ticket for this world class floral and garden event, you should take a stroll around Sloane Square, Sloane Street & Pavillon Road. Many retailers in this...