Some tips before being photographed for a PR portrait

| May 27, 2011 | Commissioning Photography, Portrait Photography |

A professional PR portrait goes beyond merely capturing a good photograph; it’s an essential component of your personal and professional branding. Whether it’s for your company’s website, a press release, or your LinkedIn profile, a well-crafted portrait can communicate your professionalism, personality, and brand ethos to your audience. 

However, the thought of being in front of a camera can be daunting for many. The key to a successful and stress-free photo session lies in preparation. From grooming and outfit selection to communicating with your photographer, every detail matters. This guide is designed to help you navigate the process with ease, ensuring you present the best version of yourself. 

Grooming Tips

A well-groomed appearance is fundamental in creating a positive impression through your PR portrait. It’s not just about looking polished; it’s about showcasing your professionalism and attention to detail. Here are expanded grooming tips to help you prepare for your shoot:

Hair

  • For All: Choose a hairstyle that feels like you at your best. It should complement your face shape and resonate with your professional image. Avoid trying new hairstyles right before the shoot to prevent any unwelcome surprises.
  • Men: A fresh haircut a few days before the shoot allows your hair to settle into a natural look. If you have facial hair, trim and shape it to enhance your features.
  • Women: Smooth, styled hair looks best on camera. Consider a professional blow-dry or styling session on the day of the shoot for that extra polish. Avoid excessive products that can make hair look greasy or weighed down.

Outfit Choices

  • Colour Matters: Solid, neutral colours like blue, gray, and pastel tones are universally flattering and don’t distract from your face. Bright colours can work but avoid neon shades that can overpower the image.
  • Patterns and Textures: Simple patterns are okay, but large or complex designs can distract. Textures can add depth to photos but avoid overly shiny fabrics that may reflect light awkwardly.
  • Fit is Key: Wear clothes that fit well. Too tight or too loose garments can distort your body shape in photos. Tailored outfits are a worthwhile investment for a flattering silhouette.

Accessories

  • Less is More: Choose simple, classic accessories that complement your outfit without dominating the photo. For men, a watch or subtle cufflinks can add a touch of class. Women might opt for understated jewellery that adds a sparkle without being distracting.
  • Glasses: If you wear glasses regularly, wear them in your portrait. Ensure they are clean and free from glare. Consider anti-reflective lenses if you have them.

Makeup Tips for All Genders

  • Foundation: A matte foundation can help even out your skin tone and reduce shine. Avoid products with SPF on photo day as they can create a white cast under flash photography.
  • Eyes: Keep eye makeup simple and enhancing. Mascara and a light eyeshadow can help your eyes stand out without looking overdone.
  • Lips: A touch of colour can bring life to your face, but avoid high-gloss lip products that can look too shiny or sticky.

Final Checks

  • Night Before: Review your outfit, accessories, and grooming checklist. Ensure everything is clean, pressed, and ready to go.
  • Day Of: Give yourself plenty of time to get ready. A rushed preparation can leave you feeling flustered. Double-check your appearance in natural light for any missed spots or makeup issues.

Taking the time to carefully plan your grooming and outfit can significantly impact your confidence and the quality of your PR portrait. Remember, this photo is an investment in your professional image. A little effort goes a long way in making sure that investment pays off.

Facial Expressions and Poses

The right expression and pose can transform a good portrait into a great one, conveying your personality and confidence. Here’s how to make sure your presence is felt, even in a still image.

Beyond Smiling

While a smile can be engaging, it’s not the only expression that captures your essence. Practice in front of a mirror to find a range of expressions that feel natural and reflect different facets of your personality. A serious, thoughtful look can convey professionalism and depth, while a slight smile can make you appear approachable and friendly. Remember, the eyes play a crucial role in every expression, so focus on what you’re conveying through your gaze.

Body Language

Your posture speaks volumes before you even say a word. Stand or sit up straight to project confidence, keeping your shoulders back and your head held high. However, avoid stiffness; a relaxed stance can make you seem more approachable. Experiment with different poses, such as angling your body slightly to the camera, which can create a more dynamic image. If you’re not sure what to do with your hands, try placing them in your lap or on a table in front of you, or gently hold onto your wrist or arm for a composed look.

Communicating with Your Eyes

They say the eyes are the window to the soul, and in photography, this couldn’t be truer. Your eyes can convey authenticity, warmth, and confidence. Practice looking directly at the camera lens as if you’re engaging with an old friend. This connection can create a powerful and inviting image. If direct eye contact feels too intense, looking slightly off-camera can create a candid and introspective feel, adding depth to your portrait.

Embracing Your Space

Be mindful of the space around you and how you occupy it. Utilising space effectively can help in creating a balanced composition. If you’re sitting, consider how the angle and position of your legs can affect the photograph’s overall feel. Similarly, the placement of your arms can either open up the frame or close it down. Your photographer can guide you, but being aware of these elements yourself will contribute to a more successful collaboration.

Time Management and Building Rapport

The value of dedicating the appropriate amount of time and establishing a good relationship with your photographer cannot be overstated. These elements are crucial for capturing a portrait that truly represents you. Let’s explore why.

Allocating Sufficient Time

Photography is not just about snapping a picture; it’s about capturing a moment, an essence. Allocating sufficient time for your session allows for the exploration of different poses, expressions, and settings. If a shoot is scheduled for 10 minutes, aim to be available for at least 15. This extra time can be invaluable for adjusting lighting, changing outfits, or simply taking a moment to relax. Rushing can lead to tension in your photos, which is why giving yourself and the photographer a comfortable time buffer can make a significant difference in the quality of the final portraits.

Building Rapport

A portrait session is a collaborative effort between you and your photographer. Building rapport with your photographer is essential for a successful shoot. When there’s a mutual understanding and trust, you’re more likely to feel relaxed and confident in front of the camera. This comfort level can lead to more natural, authentic photographs.

Before the session, take some time to discuss your vision and expectations with the photographer. Share any concerns or preferences you have. This dialogue not only helps the photographer understand how to best capture you but also establishes a connection that can ease any nervousness.

Tips for Building Rapport

  • Meet Beforehand: If possible, meet with your photographer prior to the shoot. This can be a brief meeting to discuss ideas or simply to get to know each other.
  • Communicate Clearly: Be clear about what you want from the session. If you have examples of portraits you like, share them.
  • Be Open to Guidance: Photographers have a wealth of experience. Being open to their suggestions can lead to creative and stunning results.
  • Relax and Be Yourself: The more authentic you are during the shoot, the more it will reflect in your portraits. Remember, the goal is to capture “you.”

Conclusion

Preparing for a PR portrait involves more than just showing up and smiling for the camera. It’s about meticulous grooming, practicing expressions, managing time, communicating with your photographer, and, importantly, enjoying the process. By taking these steps, you ensure that your portrait not only looks professional but also conveys your unique personality and professionalism. Remember, this portrait is a representation of you in the professional realm; making the effort to prepare can set the tone for how others perceive you. Enjoy the shoot, and look forward to a portrait that you can be proud of.

Franck Jehanne
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