What Makes Luxury Window Displays So Effective? Lessons from London’s Best Visual Merchandising

What Makes Luxury Window Displays So Effective? Lessons from London’s Best Visual Merchandising

 In luxury retail, a window display is rarely just decoration. Before a customer walks through the door, the storefront has already started selling the brand story. Whether it’s Prada, Louis Vuitton, Hermès, Fendi, or Diptyque, the world’s leading luxury brands invest...
36 inspiring visual merchandising photos of the Selfridges windows

36 inspiring visual merchandising photos of the Selfridges windows

“Eye See – See the world differently” is the September 2018 Visual merchandising campaign at Selfridges, London. The latest windows of the world famous store are a visual feast. Ideas are expressed through clever visual merchandising resulting in displays where...
3 very important categories of photography that almost every e-commerce business needs to consider

3 very important categories of photography that almost every e-commerce business needs to consider

For all product based business with an online retail presence, creating imagery falls into three broad categories: the packshot, the still life, & the lifestyle shots.  This general rule applies to established brands as well as startups. At Kalory Photo &...