What Makes Luxury Window Displays So Effective? Lessons from London’s Best Visual Merchandising

What Makes Luxury Window Displays So Effective? Lessons from London’s Best Visual Merchandising

 In luxury retail, a window display is rarely just decoration. Before a customer walks through the door, the storefront has already started selling the brand story. Whether it’s Prada, Louis Vuitton, Hermès, Fendi, or Diptyque, the world’s leading luxury brands invest...
36 inspiring pictures of expert VM and boutique windows

36 inspiring pictures of expert VM and boutique windows

Shooting inspiring window displays We love capturing retail spaces and we shoot very regularly for brands across the UK. London is our local playground and the creativity of the VM teams in the city is limitless. This makes our job even more interesting.  We shot the...
5 tips that will help you get more “bang for your bucks” when getting your packshots photographed

5 tips that will help you get more “bang for your bucks” when getting your packshots photographed

Your new collection is ready.  Now you need to have it photographed to add it to your online store. You have booked a shoot in a product specialist photo studio, but what else can you do to maximise this shoot? Here are 5 tips that will help you get more for your...
Ecommerce photography tips and options

Ecommerce photography tips and options

E-commerce photography is one of the areas of photography in which you can have the most extreme levels of quality options. It is also one of the most important as the purchasing decision of the potential buyer is finalised with these pictures. You can try and shoot...
36 inspiring visual merchandising photos of the Selfridges windows

36 inspiring visual merchandising photos of the Selfridges windows

“Eye See – See the world differently” is the September 2018 Visual merchandising campaign at Selfridges, London. The latest windows of the world famous store are a visual feast. Ideas are expressed through clever visual merchandising resulting in displays where...