Retail architectural photography is a delicate play of composition, lighting & final retouching.
With over 15 years of experience, we know how to expertly frame a storefront, and to draw the eye in using leading lines and symmetry to create a sense of balance and order.
We use natural light to capture the interplay between natural exterior lighting and artificial store lighting to create a dynamic and multi-layered image. We are obsessed with unwanted reflections for retail photography, so we developed our own specialist technique that minimises reflections!
One of the keys to successful architectural photography is the ability to capture the character and personality of the building. In this case, we wanted to highlight the unique corner design element of the retail shop, capturing the graceful curve, the large floor length windows and the bold typography of the branding. All these elements can also be highlighted in the press release and social media promotion.
By paying close attention to composition, lighting, and detail, we create images that not only showcases the retail shop but also inspire and inform anyone interested in the art of retail photography.
Co-founder at Kalory Photo & Video
Franck Jehanne is the co-founder of Kalory Photo & Video, a visual content studio located in London. After 10 years working for Cartier and other luxury brands from the Richemont group, he started his entrepreneurial journey in 2011. He is also the co-founder of a Lifestyle brand and a business mentor at the British Library Business & IP centre.
Latest posts by Franck Jehanne (see all)
- Visual Merchandising video of stunning window displays in London in September 2023 - September 26, 2023
- September 2023 Selfridges’ visual merchandising in video - September 14, 2023
- 36 inspiring pictures of expert VM and boutique windows - May 25, 2023