Shooting exterior windows and store facades is always a bit tricky, as the glass panels always end up reflecting what is on the street or across the shop.
We use a specific technique in order to control those reflections, so that the focus is on the visual merchandising.
This is the technique we used to shoot those window animations for Canada Goose in London for both their Regent Street flagship and for their concession in Selfridges department store.
Co-founder at Kalory Photo & Video
Franck Jehanne is the co-founder of Kalory Photo & Video, a visual content studio located in London. After 10 years working for Cartier and other luxury brands from the Richemont group, he started his entrepreneurial journey in 2011. He is also the co-founder of a Lifestyle brand and a business mentor at the British Library Business & IP centre.
Latest posts by Franck Jehanne (see all)
- Visual Merchandising video of stunning window displays in London in September 2023 - September 26, 2023
- September 2023 Selfridges’ visual merchandising in video - September 14, 2023
- 36 inspiring pictures of expert VM and boutique windows - May 25, 2023