For the past 2 years, we have been shooting retail interior images for Nike accros the UK, with a focus on one of their London flagships in Kings Cross. We mixed our photography shooting techniques for these shoots: creating high-end reflection controlled images for the exterior and applying a medium level of retouching for the interior shots.
Our UK photography team photographed most of the stores early in the morning arriving on location around 6am in order to avoid footfall or traffic for the exterior images. We work with the Nike Visual Merchandising team in order to get the stores as close as possible to the guidelines, paying attention to every detail.
- Visual Merchandising video of stunning window displays in London in September 2023 - September 26, 2023
- September 2023 Selfridges’ visual merchandising in video - September 14, 2023
- 36 inspiring pictures of expert VM and boutique windows - May 25, 2023