Walking up Bond Street, you can’t stop noticing a theme coming through out this month’s store windows :  literature and story telling.

The  visual merchandising team at Dolce & Gabbana was influenced by Cinderella. They created a carriage with a glass slipper inside and an oversized book display.

Next on the literature list is Burberry’s. The brand has been inspired by Virginia Woolf’s “Orlando”, a story about a man who changes gender to become a woman and lives for more than 300 years. The collection is meant to contrast the styles between male and females. The brand has also introduced a gender neutral bag: “The Bridle”.

Selfridges’ s very striking and geometric window displays depict different plays from Shakespeare such as Macbeth, Othello and The Tempest.  They are all theatrically lit to really catch the shopper’s eye.

Some other brands were not playing with literature but still developed some great visual concepts for their store windows: Hermes with wool landscapes, Fendi with waves of colour or Dior’s with layered circles for example.

We hope the selection of window visual merchandising images* shot by the retail photography from Kalory Photo & Video will boost up your creativity and inspiration for your own retail environment.

Kalory Photo & Video studio is part of the British Library Innovating for Growth programme.  The team has developed a wide range of techniques specific to the retail industry.  Those images were shot “reportage style”, but other higher end techniques controlling reflections and creating stunning images are also used when shooting client’s projects. You can see more on their website at: www.kalory.co.uk. For more inspiration, follow Kalory Photo & Video on TwitterInstagramFacebookLinkedIn or Google plus.

* All images are copyrighted and cannot used without the consent of Kalory LTD.

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