As an Entrepreneur, you need to have a very hands-on / do it yourself approach for a lot of key elements of your business. Selling and finding clients is definitely one of them, but in order to be successful you also need the right marketing and communication tools and an online presence is not a question any longer.
Where should the scarce financial resources of a new venture go when starting off ? What will pay off and have the most impact?
Most people will advise to put your money in your website, as in many cases, this will be your first point of contact with the “outside” world. This is true, but this is probably not as easy or straightforward as it might sound.
Is it relevant to reinvent the wheel and have a designer create the code for your website, while a similar one is probably available in a template format for less than £50 somewhere on the internet. Isn’t it better to use your time or the help from your website designer to set up such a template (your designer will create your website in much less time and money than when he creates the full coding) and use the budget saved budget in investing in visuals an images that will make your website unique instead of going to an image bank and end up having a look and feel very similar to other hundreds of websites or spend time shooting pictures yourself and risking to end up with a poor unprofessional result.
Images are as important as the website itself. Both elements complete each other. Obviously, your business will not be successful without a good, efficient and fast website, but it will also need those high qualitative images.
Photography and visual content are key elements to help you position your brand, create the message and make you stand out from the crowd. They are also a great help with SEO, google is giving priority to unique content and using stock pictures should definitely be out of your list of considered options.
Great imagery will also encourage your visitors to explore your website, create the trust that is always lacking at first compare to a brick and mortar shopping experience. When we are online our 5 senses are reduced to 2 : sound and sight. The visual element is definitely the most important one to increase your conversion rate.
Hiring a professional commercial photography team guarantees that your images will be unique and tailored to deliver the right message and positioning.
So what should really your top priority be: a customised design for your website and its structure or a tailored set of images?
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