We were shooting in Paris last week and took the opportunity to photograph some visual merchandising ideas that we thought were creating great impacts. Here are some of the images our retail photographer shot at The Galeries Lafayette, Printemps, C&A, Maison Roellinger, Lancel and more. These photos were all shot reportage style and we didn’t use the techniques we developed to control reflections when shooting store projects commissioned by our customers. To see some examples of images shot using these techniques, look at our Retail Exterior Store Photography portfolio and Retail Interior Store Photography portfolio.
Fashion brand Chloé (owned by the Richemont group) had amazing window displays in the Luxury department store, Printemps. “Chloé loves Printemps” was the tag line, we definitely loved the Chloé visual merchandising.
Chanel window in Printemps:
Luxury watch brand, Jaeger-Lecoultre created a great visual impact with this outdoor advertising on one of the Printemps main entrance:
Lighting the exterior of the Printemps Department store to create the Luxury feel 24/7:
A clever play with lights and shadows in the Printemps windows:
Swiss watch brand, Baume & Mercier, Fashion brand, Chloé and more in the windows of the Printemps Department store:
Window display of beauty brand, Patyka in Printemps Haussmann:
Outdoor shot of Galeries Lafayette by night:
The best of the designs and creations found at the Paris Maison & Objet show were the focus of the following store window displays shot in Galeries Lafayette:
Temporary window closure at the Galeries Lafayette still convey the message of the store : “Fashion lives stronger behind this window”
Lancel Store window:
C&A had very creative window displays created with plastic cups, forks and knives:
United colors of Benetton using moving images and screens to drive the footfall:
A store window dressed for Valentine’s day even at night time:
La maison du Limousin:
A little Gem on Rue St Anne, La maison Roellinger sells luxury spices and creates great visual merchandising and in-store displays that make you travel far away, as well as back in time, like with this 1845 indonesian ship made of cloves:
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